60 Minutes, 22 Minutes, 2 Minutes. No Minutes Left?

May 27, 2010

We live in unprecedented times! With a click of a button you can communicate with practically anyone in the world, transfer funds seemingly instantaneously, and purchase items ranging from diapers to wine all on the internet. And so, gone are the days when the average American could dedicate sixty solid minutes to a sole television news magazine such as CBS’: 60 Minutes. While it still broadcasts into American homes each week, they have had to “spice it up” with additions to the staff such as CNN’s Anderson Cooper or Katie Couric (who really rose to fame on another network!). In all honesty, I don’t watch 60 Minutes, what with living in Jerusalem, not having a television and all, but I do enjoy hearing it in Podcast format. All you have to do is simply download it from iTunes (here) and you can enjoy the famous tick, tick, tick, that starts the show, as well as the vast array of topics that they cover on a weekly basis.

While on the topic of time, I always found it funny that one of the busiest places in the world is know as: Times Square. Here you will see New Yorkers and tourists who appear constantly busy. The hustle and bustle along with the lights is exhilarating to say the least. And yet, one could get soo consumed that a person could loose the importance of time, in the very area that is called, Times Square! Indeed, I’ve hear many people suggest that it’s because of the hectic scene in Manhattan, and more specifically, Times Square, that New York is known as: “The City that Never Sleeps!”

On that note, I believe it’s without coincidence that in such a city there’s a radio station, WINS (1010 kHz), known on-air as “Ten-Ten Wins” that is arguably world famous for their slogan, “You give us twenty-minutes minutes, we’ll give you the world!” Indeed, millions of commuters and listeners tune in each year to this very station to get a quick dose of news, traffic, and weather, in just twenty-two minutes.

Why you might ask?

Truthfully, they want/need to be informed, but for many people that’s all the time they have to spare in their busy chaotic life that they lead on a daily basis.

While many New Yorkers tune in to WINS to hear the latest events as they commute to work every morning, there are millions of Americans across the country who watch NBC’s Today Show to become updated with all the latest happenings across the country. People view this program as they get dressed for work, eat their breakfast, and so on and so forth. And yet, perhaps emblematic of our ever bustling society, the Today Show has just recently introduced: Today in Two Minutes.

And frankly I get it!

In a day in age in which there are many different mediums to advertise on, you need to constantly reach your consumer and target audience. The Today Show doesn’t want to become a “thing of the past!” And so, if they can retain or reel in an additional age demographic by introducing this short new feature…then as we say…Kol HaKavod!

That said, I think it’s important that every person still have some minutes left in their day that they can call: ME TIME! I encourage everyone to set aside even just two minutes that will enable you to learn, grow, and continue to improve and refine your inner-self! It’s important to not get soo wrapped up and consumed by the world we live in. Unfortunately we all know people who if they would take the time to look up from their Blackberry, they might see how much they’ve alienated everyone else around them.  Moreover, they may even realize that the person they have hurt the most by constantly consuming media or the like, is the person that they know as: Me, Myself, and I!

And so, a great book I’d like to recommend is: Positive Word Power. As a Husband, Father, Educator, and Jew, there are days where I’m left gasping for air. There are days where I need to ask myself, “where did my ‘ME TIME’ go?” This book is perfect to read by yourself or along with a partner (I read it with my wife!). Through daily lessons, it succinctly allows one to focus on the power of speech and positivity, which in today’s world, can erode rather quickly.

All in all, whether you have sixty minutes, twenty-two minutes, two minutes, or think that you have NO TIME, make it a point to learn this book for your ME TIME. I assure you will only see positive results!

Can you recommend some other book or action that although read or performed quickly can impact your entire day? I’d love to hear from you in the Comments Section below.

Photo courtesy of Leo Reynolds

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17 Responses to “60 Minutes, 22 Minutes, 2 Minutes. No Minutes Left?”

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