I remember when the first Online Kosher Grocery Store arrived in L.A. It even featured timely home delivery.

I never thought I’d live to see the day that this concept arrived in Jerusalem.

Let alone right in my backyard!

Then again in the past couple of years, Ramat Eshkol seems to offer an ever growing amount of American amenities. Just a couple days ago I received the following via email:

New in Ramat Eshkol! Internet shopping from Eshkolet and Peirot Hatzomet on Bar Ilan. Prices are the same as in the store and the service is even better! American customer service, hassle free.

Check us out at MyMakolet.com.

The site is still being perfected, but we wanted to enable our community to benefit from this service before Pesach as we all know shopping gets quite hectic around Yom Yov time.

Frankly, while I don’t assume every family has 20NIS to throw around on a daily basis, I do think that the concept is certainly a good idea that will take off on this area. Let’s be honest. The average person living in Jerusalem does not own a car. To that end, I can see MyMakolet.com being a great asset to a pregnant mother who simply can’t walk around in the summer heat, or to another mother who would prefer to shop without kids pulling items off of shelves, and so on and so forth.

I wish MyMakolet.com much success and who knows maybe we’ll end up giving their service a test drive one of these days!

In fact, for all those parents out there, the above mentioned expression was also a great way to ensure I ate all the vegetables on my plate, in that my parents would say, “I know you may not want to finish your spinach, but you’ll make Hashem happy if you eat them because then you will not be performing baal taschit.” Wanting to look good in the eyes of God, I readily complied with their suggestion and polished off my plate of spinach.