Jewish Marketing: Tallking Babies!
The use of animated babies who talk or dance in a commercial, let alone an advertising spot is not new. In fact, a quick internet search will lead you to this Wikipedia page. A short perusal of that page will indeed reveal how various television programs or commercials have used babies to sell a product, raise a programs ratings, etc.
Let’s face! Babies are cute and can help move anything from water on up!
Indeed, recently, two baby ads have taken the world by storm. The first such ad, has received several million hits on YouTube and was originally commissioned as a commercial for Evian Water:
Following the smashing success of this campaign, Etrade.com used babies in their Super Bowl spot no less (see below)!! I’d imagine that they figured that by using babies, they’d be able to win over the millions of women that tune into this sporting event, in a simple quest to watch the entertaining commercials.
The above commercial, received much publicity! In fact, the maligned actress, Lindsay Lohan sued Etrade for a whopping 100 million dollars over the fact that she (and pretty much only she…) saw this add at another attempt to further soil her reputation.
However, what caught my eye, is that the Jewish world, in particular the Orthodox world, has now turned to the use of a talking baby to market the latest Jewish Chinese Auction. With the economy still in the slumps, trying to convince people to attend these fundraising events are getting seemingly increasingly more difficult. One can no longer simply place an add in The Jewish Press or Mishpacha Magazine and assume people will flock to the event! And so, A.T.I.M.E. has created a cute and funny campaign encouraging parents to attend their particular auction!
What are your thoughts? Let me know in the comments section below what you think…Do you think it’s about time that Jewish organizations are using such popular methods to publicize their events? Or would you rather they continue to try and let the general public know of these fundraisers through more heimishe methods!
Also feel free to check out my thoughts on Summer Branding in Israel here!
Comments
4 Responses to “Jewish Marketing: Tallking Babies!”
Got something to say?
-
-
-
Subscribe (?)
-
Search
-
Recent Posts
-
Archives
- November 2012
- July 2012
- June 2012
- March 2012
- February 2012
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- April 2011
- March 2011
- February 2011
- December 2010
- November 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- February 2010
- October 2009
- September 2009
- August 2009
- May 2009
- April 2009
- March 2009
- February 2009
- December 2008
- November 2008
- October 2008
- September 2008
Blogroll
- A Simple Jew
- Aliyah Blog
- Avakesh
- Bein Din LaDin
- Beyond BT
- Bnot Torah/Sharfmans
- Daas Torah
- DixieYid
- Hirhurim
- JewishDonorBlog
- Keep Green Going
- Lazer Beams
- Mussar-Psych
- Naaleh.com
- NBN Blog
- Psychology Blog
- Rabbi Sedley
- Really Sarah
- Seforim Blog
- Sfas Emes
- Tree Hugger
-
Licensing
This work is licensed under a Creative Commons License.
Technorati Profile
I think the results of this campaign will tell if the talking baby raffle ticket marketing campaign is a success.
Did the campaign generate enough auction ticket sales? If yes, then I don’t see anything wrong with using non-traditional, or in this case, pop-culture related campaigns to sell a traditional event.
Talking babies are funny, but campaigns like this are expensive to produce, so I’m thinking that they’ll need to sell a bunch of raffle tickets just to cover their marketing budget.
[...] This post was mentioned on Twitter by Rabbi Michael Green, Rabbi Michael Green. Rabbi Michael Green said: Jewish Marketing: Tallking Babies! [MY NEW BLOG POST] http://bit.ly/csutnu [...]
Yoav, Thanks for your reply! It could be that regardless of tickets sold, they wanted to use this viral video campaign in a way to make a different demo. know about their organization.
Children are the most vulnerable layer of the society. I think it’s not very good or wise to subject them to all these camera things. It’s not good!