Jewish Marketing II: Concert Promotion

November 25, 2010

There used to be a time in which simply hearing about or seeing an advertisment for a Jewish Music Concert was an exciting event! These concerts didn’t just happen ever second… Zoom forward some good two or three decades and you’ll find a plethora of concerts advertised all over the country! There are now Jewish Music Stars performing not just in The Catskills but also on Cruises, Harbor Boats, at Six Flags and at other “out of the box venues.” And so, it’s only fitting that we begin to see a need to better promote these concerts. Hence, it’s interesting to have seen that the latest Ohel Concert, which has featured singers such as MBD, Ohad, and Avraham Fried, decided to do a spin-off of the popular Geico Ads. I must admit, I do not live in America, and haven’t had a chance to see these effective spots. That said, I’d still assume that there had to be a certain percentage of the mostly Orthodox crowd that had seen these Geico spots, and would get a “kick out of it” by seeing Ohel spoof the Geico set of commercials…



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One Response to “Jewish Marketing II: Concert Promotion”

  1. Tweets that mention Jewish Marketing II: Concert Promotion : Rabbi Michael Green -- on November 25th, 2010 10:27 am

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