Tag Archive: Kiruv

Shuls Can Learn from Retail Stores

The Shul I attended during my childhood had a greeter (see this New York Times article on how nuanced of a job upper class doormen have serving as a greeter on down). This job wasn’t taken lightly at all. In fact, it was filled by none other than a noted author and radio personality. Week after week, he would sit by the front door, and last row in Shul, to make certain that a tourist, newcomer, visitor, or unaffiliated Jew was guided to their seat, and also had a Siddur, Chumash, and even a Shabbos Meal! As someone who travels for many weeks throughout North America each year, I can attest that this type of warmth is something that is not exhibited in many Shuls—let alone outreach Shuls (although I must give Aish LA credit for having a greeter).

What prompted me to remember this childhood memory, is that just the other day, Professor William Kolbrenner, author of Open Minded Torah, asked, Is Torah a ‘product;’ are rabbis ‘salesman?’ This question got me thinking. I don’t believe that a Rabbi is a ‘salesman’ and that his Shul is his ‘used car lot.’ That said, I do think that there are things, such as having a greeter, that a Shul can have, and by extension, bring people closer to Torah, increase their  membership, make Minyan more of a warm and friendly place, and so on and so forth. As such, Shuls need not look any further than yes—of all places—retail stores such as a Apple on down, as to how to how to subtly engage the newcomer or unaffiliated into the services that much more. After all, from the pleasant music to the choice of floor tiles, the environment in a retail store is almost never arbitrary. Indeed, we find that Halacha already helps us by mandating that the Bimah be in the middle of the sanctuary. In so doing, this makes the place in which the Torah is read, a very central and inclusive spot in the overall layout of a Shul.

Apple retail stores are king at creating an “ownership experience” and more brand loyalty with customers. At Apple retail stores, the laptop screens are all adjusted precisely to the same exact 70 degree angle—not just for uniformity and aesthetics, but, according to Forbes, to get you to adjust the screen—touch the computer and get engaged with it. This is done intentionally with the hopes that this will create an “ownership experience” and more brand loyalty with customers. Studies have shown that people are more likely to walk into a store and buy a product(s) if they simply touch them.

In light of the above, if Shuls were to simply display their Siddurim and Chumashim in a creative manner that will be respectable to the Sefer but still subtly says, “touch me,” or “open me,” we may just find that from the start, there may be that many more people who would be that much more comfortable with simply having these books in their hands. Truth be told, I think it doesn’t even take a creative display of these books—what it does take is to display them in a place that any “new user” could easily find them. I can’t tell you how many Shuls I’ve walked into and had to find the Siddurim all the way in the front right section or in the middle. That is certainly not the most ideal place to find a Siddur—to say the least!

All in all, I’d love to see the greeter become just as trendy as a Kiddush Club! Alas, I am compelled to believe that I may be asking for too much. That said, if we simply looked at the layout of our Shuls—or in some cases reevaluated them—we may find that while still staying within the time honored framework of Halacha, we could better engage people and create an experience that will feel more comfortable and allow a person who has made that leap, and walked into a Shul, to move in a positive direction.

The Jerusalem Life Magazine Interviews Rabbi Green

I am honored that The Jerusalem Life magazine decided to feature me for this month’s, Who’s Who: Personalties Around Jerusalem column. This periodical is enjoyed by thousands in Jerusalem and its surrounding cities, and always seems to contain practical articles relating to educating ones children within the framework of Israeli society, insights into family development, and much more. Hence, when a number of months ago, Mrs. C.B. Gavant, a writer for The Jerusalem Life, contacted me hoping that I would agree to be interviewed for the Who’s Who: Personalties Around Jerusalem column, I decided to comply with her request. In so doing, I granted her access into my daily life as well as a bit of the back story into how we settled in Eretz Yisrael!

Now months removed from the interview, I remain truly humbled with how the final piece came out. Likewise, I thank all of you who already read the article and called or emailed saying how much you enjoyed the piece.

I’d be remiss if I didn’t reiterate what I was quoted as saying, namely that, “I wouldn’t be here if not for her [my wife].” And so, although the title of the piece referenced me as a “rising star,” I want to express my thanks once again to Hashem as well as the true star in my life: my wife! After all, it is she who allows and enables me the unique opportunity to wear the various hats mentioned in the article.

Click here to read the article at a larger size/resolution.

Rabbi Noach Weinberg zt”l: Pictures & Video

Words can not describe the feelings that I, along with the entire Jewish people, are experiencing upon the loss of Reb Noach. I am certain that over the next couple of weeks, there will be throngs of individuals who will come forward to share stories about the greatness of Rabbi Weinberg zt”l.

And so, in the spirit of “pictures say a thousand words” I’d like to share with you some of the images that I captured this afternoon. I feel fortunate to be counted amongst the many who attended this levayah and showed respect to a luminary whom we have forever lost.

On another note, if one is interested in viewing the speech that Rabbi Yitzchak Berkowitz shlita delivered at the levayah please click here.


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